Protecting the new, now.®

Attorney Steven Greenfield

Education

  • Temple University Beasley School of Law, J.D., 1992
  • Georgia Institute of Technology, BEE, 1985

Bar Admissions

  • Texas
  • Pennsylvania
  • District of Columbia
  • U.S. Patent and Trademark Office

Court Admissions

  • U.S. District Court for the Northern District of Texas

Steven R. Greenfield

Partner

Patents, Trademarks, Copyrights, Technology Licensing and Transaction Agreements

Steve Greenfield uses his engineering design and intellectual property experience, to work closely with inventors, engineers, scientists, start-up companies and corporate management to establish strategically valuable patent, trademark, and copyright portfolios that protect technologies, product lines, brands and marketing investments. Mr. Greenfield manages large and small portfolios and provides insight and strategies for protecting internal intellectual property. Mr. Greenfield often reviews client portfolios to leverage unexpected revenue streams through licensing or litigation. Mr. Greenfield emphasizes balancing intellectual property protection with creating barriers to competitor entry or expansion in a given market.

Concentration

Mr. Greenfield concentrates on intellectual property involving patent, trademark, and copyright protection of various technologies and brands involving:

  • Analog, digital RF circuitry
  • Semiconductor design
  • Sensors, monitoring and test equipment
  • Wireless and landline communication equipment
  • Medical devices, tools and procedures
  • Automotive and aircraft subsystems
  • Gaming software and gambling machines
  • Computer software and components
  • Business methods and internet marketing
  • Virtual world and internet software
  • Supply chain software
  • Consumer appliances and grooming products
  • Television technologies
  • Digital audio
  • Digital video signal processing
  • Electro-mechanical devices

Mr. Greenfield has a deep and broad understanding of how to procure patents in various complex technologies and for various business and strategic reasons. Mr. Greenfield is sought after to explain complex patent drafting and procurement nuances, as well as technology protection strategies in easy to understand non-technical language. Mr. Greenfield counsels clients to understand the long term power and strategic revenue growth potential created when research & development efforts are combined with a minimal intellectual property investment budget. Corporate net value is increased while competitors are blocked or left with a limited market entry point. Mr. Greenfield commits time with each of his clients to enhance their understanding of intellectual property concepts, strategic intellectual property planning and, most importantly, to provide them the ability to make confident, informed intellectual property related decisions.

Mr. Greenfield has peer-reviewed and recognized experience in patent, trademark, and copyright procurement, as well as in licensing intellectual property in both the U.S. and foreign countries. Steve advises each client with straight forward, proven patent and trademark portfolio strategies aimed to protect his client’s technology, product lines, branding and budget.

Representative Experience

  • Drafted a freedom to operate patent opinion for the FTC, which was used as the legal basis to break up the Pillar Point Partnership patent portfolio covering ultraviolet laser ophthalmolic surgical devices and methods resulting in ultimately lowered the consumer’s cost of Lasik surgery from over $4,000 per eye to less than $1,500 per eye in 1994.
  • Worked closely with a start-up restaurant chain on a strategy and procurement of a trademark portfolio that was later used to stop a major national restaurant chain from using the protected trademarks and branding in a national advertising campaign for a new major product offering.
  • Created a strategic 15+ patent portfolio for a medical device startup company that supported a technology sale of the company and portfolio for $30 million to a medical machine manufacturer in 2007.
  • Prepared and negotiated manufacturing agreements, cross-licensing agreements, publishing agreements, technology sharing agreements, and others that both protect and generate revenue streams from underlying patents, trademarks, copyrights or trade secrets.

Prior to his legal experience, Mr. Greenfield was an electronic systems design engineer for Chrysler Technologies Airborne Systems, Inc. and E-Systems, Inc. where he designed high-speed analog, digital and microprocessor-based reconnaissance circuitry for U.S. Air Force and Navy Jets. Two of Mr. Greenfield’s designs flew in U.S. fighter aircraft during Desert Storm.

Professional Affiliations

  • Member Dallas Bar Association, Intellectual Property and Corporate Sections
  • Instructor, Patent Resource Group, course Drafting and Prosecuting Winning Patents (2002-2005)
  • Speaker and Paper, Business Method Patents, The New Weapon, presented at the Supply Chain Counsel Winter Meeting in Atlanta, GA, January 17, 2000.
  • Board of Directors, Old Shepard Place Homeowners Association